Timemoto

Time for clarity

Brand identity  Design direction Photography & 3D direction Digital design Print design

2023/2024 — Resoluut

Time is a concept we invented, and still can't control. We manage it, save it, stop it. We even try to borrow it. Time for clarity, forms the basis of the rebranding of TimeMoto: one of the world’s fastest growing players in time management solutions. Together with TimeMoto, we built a new positioning, strategy, and visual identity — brought to life across website, app, and product packaging. Calm and clear, but warm and human. Establishing TimeMoto as the most design- and product-focused company in the field, and turning a functional choice into a preferred one.

TimeMoto started as a product line within the Safescan family — but it had outgrown that role. The challenge was to build a brand that could stand on its own, with a clear purpose and a distinct identity, while staying unmistakably part of the same house.

Team

Otto Treffers Jasper Tempel Rogier Knoops Gökhan Kaman Lonneke van der Palen Thamar Luthart Anna van der Bijgaart

Typefaces

Helvetica Now — Monotype