For every move forward

Mammoet moves things. Big things, small things. Everything, really. As the world's leading heavy lift and transport contractor, the brand had the authority. What it needed was fresh new energy. Following the merger with ALE, we were asked to develop a brand strategy and visual identity refresh, building something that carried the strengths of both companies forward. Removing the sense of staleness, injecting challenger energy, shifting from a full-corporate, industrial feel to something smarter and more solution-driven. Every movement, big or small, starts with people. For every move forward became the idea that held it all together. The visual identity keeps what earned Mammoet its heavy authority, and made it future proof, more intelligent, more nimble, more human. A visual language built on the idea that the biggest possibilities start with the smallest details to move things forward. The brand refresh project was discontinued as part of the merger reorganisation.