Simon Levelt
The digital specialty store
Brand refresh Design direction Digital design
2023 — Resoluut
With almost two centuries of experience, Simon Lévelt is an icon for quality coffee and tea. Its fragrant and inviting specialty stores embrace visitors. Giving out a sense of kind expertise. With attentive local storeowners who know exactly what their customers need. Simon Lévelt asked our help in rethinking their brand identity from a digital perspective. Offering an equally enticing experience online. Its renewed visual identity feels more modern artisan, built digital-first, across every touchpoint. The digital specialty store ensures online visitors get that same personal and warm experience as they would in-store.
With almost two centuries of experience, Simon Lévelt is an icon for quality coffee and tea. Its fragrant and inviting specialty stores embrace visitors. Giving out a sense of kind expertise. With attentive local storeowners who know exactly what their customers need. Simon Lévelt asked our help in rethinking their brand identity from a digital perspective. Offering an equally enticing experience online. Its renewed visual identity feels more modern artisan, built digital-first, across every touchpoint. The digital specialty store ensures online visitors get that same personal and warm experience as they would in-store.










Team
Otto Treffers Rogier Knoops
Typefaces
Parnaso — Feliciano Type Cera pro — Jakob Runge





